What Is SEO Marketing?
SEO
[Search Engine Optimization]
Digital With Us – We Are The Best Delhi Based Indian SEO Company.
Being the best leading SEO Expert Company based in DELHI NCR, we help businesses of all sizes get better search engine rankings with SEO services. Delhi-based SEO agency team has years of experience in successfully ranking websites for their targeted keywords.
India goes online to find products or services and about 95% of them don’t go past the first page of Google! Our Search Engine Optimization (SEO) strategies are driven by only one goal that is first page rankings in search engines that will drive business growth.
You know (SEO) Search Engine Optimization is the most affected Digital Marketing Strategy over the time and has to be done continuously, It is still the first choice of inbound ‘Marketing Strategy’ for the 60% of businesses.
If you think why!
SEO And Local SEO Marketing Statistics In India
- Approximately 90% of the entire internet traffic starts with a search on popular search engines.
- SEO is a top inbound marketing priority for more than 60% of businesses.
- Google alone registers more than 100 million searches per month.
- 89% of online marketers state that SEO is bound to bring results.
- More than 70% of B2B marketers start their research on one of the search engines.
- 78% of local-mobile searches have resulted in offline purchases.
- 29% of mobile searches include a location in the inquiry.
- 52% of customers who perform online searches visit a local store in the next 24 hours.
- 68% of the clicked search results are organic.
You Know What – 40% of marketers have the same opinion – the biggest challenge in SEO are ever-changing search algorithms.
The need to constantly stay tuned to the latest search engine algorithm changes and be ready to act on them can be considered one of the major focuses of SEO. If you don’t apply proper SEO practices, you might face some of the penalties that new updates bring.
Also, you should be prepared to wait for the results of your SEO efforts. They don’t follow immediately as the ones from PPC do. The estimate is that sometimes it may take up to four weeks before Google indexes your new content.
In the end, SEO comes from the fact that there are no guarantees that you will succeed in making it to the first page. And let’s be honest about it, getting a website on the first page of Google search results is every marketer’s dream.
What Is PPC Marketing?
PPC
(Pay Per Click)
Digital With Us – We Are The Best Delhi Based Online Advertisement Company.
PPC is a good option. If a business must have good financial resources and be in need of quick results.
If you meet something from the above two terms. PPC advertising is definitely something you should focus on.
PPC is a good option if you want to put yourself in front of your competitor’s audience. A smart choice of keywords and ad optimization can get you a significant increase in website traffic. This is especially beneficial for businesses that didn’t have the time to build a stable online audience.
PPC are numerous platforms besides Google Ads and you can use them to reach exactly who you want. We can see many marketers using Bing Ads and Facebook Ad platform to launch their PPC campaigns nowadays, simply because they have many active users.
PPC Marketing Statistics In India
- 65% of people looking to buy an item online will click on an ad.
- Organic visitors make 50% fewer purchases than the PPC ones.
- Businesses earn $3 for each $1.6 invested in an Ad campaign.
- 30% of companies who sell directly to the customers use PPC.
- The clickthrough rate in Ads is 1.90% for search and 0.35% for display.
- 80% of companies that incorporate a PPC marketing model use Google Ads.
- 65% of high-intent searches result in an ad click.
online business interested in bringing only qualified leads to their websites. If a person clicks on an ad in the search results, the chances are that they will complete a purchase on the target website.
PPC is a valuable method for a new business with close to no brand visibility and equity. Instead of relying on SEO and waiting for it to kick in, these businesses can immediately drive traffic to their websites and become more visible to the vast online audience because it delivers immediate results.
When it comes to conversion rates, PPC is an absolute winner. Regarding the value of the investment and the time in which it brings results, PPC wins over SEO.
PPC is not really a budget-friendly option but the upfront costs of a PPC ads campaign can make a hole in your finances as some of the keywords are highly expensive.
In the end, it is fact If you are not experienced with PPC, you will have to spend a lot of time getting acquainted with the desired platform and learning how to optimize your ad campaigns.
Sadly, once you cut the budget of the PPC engine, it stops bringing traffic to your website. You will have your fun as long as it lasts, but once you stop putting your money into PPC, you will go back to the starting point.
In The End, The Comparison Is Clear
Result Of The Battle...
As you can see, determining the winner of this battle is hard to decide and it depends on many marketing factors. In our opinion, every business is unique in terms of needs, long-term and short-term goals, customers, and financial resources. All of this has to be taken into consideration when deciding between PPC and SEO.
There is no “one size fits all” solution. This is why every digital marketing strategy is different according to every business. In the end, since SEO and PPC are complementary and work on demand, it would be best to run both SEO and PPC if you have the budget for it.